I was commissioned to redesign a full experience for Copia, a k-12 and higher education tool. To fully understand the project, a deep dive into the business model and publisher limitations was needed. Copia works with many education publishers which each have their own restrictions. I was tasked to design an updated interface for instructors, students and publishers.
I started with a desktop solution for both Windows and Mac and from there, expanded the design to iOS (iPad and iPhone).
Copia wanted a way to deliver marketing material when the user opened the app. The far right of the opening screen was a way we could deliver introductory text along with news announcements and marketing material.
I designed an ad campaign manager using the Sonic Notify sound wave technology. The main user of these designs would be a client of Sonic Notify's who would be the brand campaign manager.
While working at Sonic Notify, Target came out with a RFP for in store advertising ideas. Using the sound wave technology that I was working on with Sonic Notify, I explored how targets ads could be delivered in store.
In 2008, when the Apple App Store launched, I had an idea. Why not create an app that documents all the public restrooms. I envisioned that the content would be user generated and at some point, monitored by the users themselves as well so it would be able to scale. After numerous executions of my very first iPhone app, SitOrSquat was launched. At first, a very infant app but it quickly grew as we learned where to tweak the kinks. My inbox was flooded with users telling me their thoughts. At first I manually approved each bathroom that was submitted but that grew old fast so we created a system to flag certain words and eventually images as well. This was my first attempt at a mobile app along my development partner. Together we put in our savings and eventually sold the app to Proctor & Gamble to the Charmin Brand.