Product designer working at the intersection of craft and strategy. I bring systems thinking and modern tooling to every project, from 0→1 concepts to large-scale product ecosystems.
About Me
I'm a product designer who believes great design starts long before the first wireframe. My process is grounded in research and systems thinking — I partner closely with product, engineering, and research teams to shape problems from the ground up, building experiences that are both rigorous in process and elegant in outcome.
I work at the intersection of design and strategy, staying at the forefront of modern tooling — including AI-powered workflows — to move efficiently without sacrificing quality or craft.
Work
Redesigned Facebook Reels' editing foundation — a scalable stacked timeline system now used by 4+ teams and millions of creators.
View Case Study → Meta · FacebookEnabled seamless group creation directly from the Share Sheet, reducing friction and unlocking Facebook's Share → Connect flywheel.
View Case Study → Cannondale · ConsumerDesigned an app that lets riders control their bike's lights — modes, smart automation, and radar integration — as part of the Cannondale SmartSense ecosystem.
View Case Study →Contact
Have a project in mind, a question, or just want to say hi? My inbox is always open.